It’s not about the money; it’s about the fact that I can make something that’s more valuable than the money people pay for it…people are going to trade their money for what I’m giving them and I want to give them more than what they’re paying for.
Every time someone buys your product or reads your post they are forgoing something of theirs in exchange for what you’ve got.
Whether it’s their spare time or their hard earned cash, they need to get back more than they put in.
Sounds simple – but how can that be measured?
If you’ve got a blog, comments and social +’s are a nice a tidy metric. You’re doing something right if people think what you’ve done is so great that they want to tell their friends about it.
If you’re selling online, don’t be led astray by raw sales data.
Consider looking at repeat purchases, refund rates, social mentions/engagement and feedback sent to customer service.
Customer service is your eyes and ears connecting you to how your customers really feel.
When you tune into what customers are saying and adjust accordingly, you bypass becoming a fad and instead start building a network of loyalist.
Head to www.TheGreatDiscontent.com for an excellent feature interview.
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