Lesson 2 – How to Setup Google Analytics

What we’re going to cover

After this lesson you’ll have all the tracking essentials needed to become the master of your traffic.

This lesson will be a quick one.

We’re going to set you up with a Google Analytics account.

1. What is Google Analytics

Google Analytics is a mind blowingly powerful, completely free tool.

It’s used to track visitor activity on your site. (You’ll be getting a creepy amount of data!)

You’ll know what city in the world your visitors are from, whether they are using Chrome or Internet Explorer and if they’re using a smartphone and you’ll even know the brand and model.

More importantly, you’ll know what visitors are doing on your site, what pages are most popular and what pages are letting you down.

It’s important to note that ALL Google Analytics data is completely anonymous. Meaning you will never track personal data about a particular human being.

Your visitors privacy will never be compromised.

2. How to create a Google Analytics account

Firstly, you’ll need a Google account. (This is the same as a Gmail account)

Don’t have a Google Account?

Create one.

How to setup a Google Account
  1. Head to Google Analytics. (This process is the same for all Google products, e.g. Gmail.)
  2. Select “SIGN UP”

    3. How To Signup To Google Analytics

  3. Fill in your details and follow the prompts

    4. How to get a Google Analytics account

  4. Verify your phone number/email – depending on what Google requires

    5. How to verify a google analytics account

    OR
    How to verify a google analytics account

  5. That’s it!

If already have a Google Account, continue below.

How to signup to Google Analytics

  1. Head to Google Analytics
  2. Login
  3. Select “Sign Up”

    4. How to Signup To Google Analytics

  4. Select “Universal”

    5. Classic vs Universal Google Analytics

  5. Fill in your newly registered domain details.

    6. Get as close as you can with “Industry”. And it doesn’t matter what you select under “Data Sharing”

  6. Select “Get Tracking ID”

    7. What details to fill in Google Analytics

  7. Switch “Display Advertiser” support to “On” (We’ll be using this later on)

    8. Display Advertiser Support

  8. Save

In Lesson 6 we will be installing a special plugin to your website that will link your Google Analytics account.

For now, just hold tight and keep on trucking with the next lesson.

Next lesson

We’ll start cracking into some powerful stuff next lesson.

You’ll be installing WordPress – the holy grail of website backends.

Click the button below to continue to the next lesson:

 

 

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