What we’re going to cover
After this lesson you’ll have all the tracking essentials needed to become the master of your traffic.
This lesson will be a quick one.
We’re going to set you up with a Google Analytics account.
1. What is Google Analytics
Google Analytics is a mind blowingly powerful, completely free tool.
It’s used to track visitor activity on your site. (You’ll be getting a creepy amount of data!)
You’ll know what city in the world your visitors are from, whether they are using Chrome or Internet Explorer and if they’re using a smartphone and you’ll even know the brand and model.
More importantly, you’ll know what visitors are doing on your site, what pages are most popular and what pages are letting you down.
It’s important to note that ALL Google Analytics data is completely anonymous. Meaning you will never track personal data about a particular human being.
Your visitors privacy will never be compromised.
2. How to create a Google Analytics account
Firstly, you’ll need a Google account. (This is the same as a Gmail account)
Don’t have a Google Account?
- Head to Google Analytics. (This process is the same for all Google products, e.g. Gmail.)
- Select “SIGN UP”
- Fill in your details and follow the prompts
- Verify your phone number/email – depending on what Google requires
- That’s it!
If already have a Google Account, continue below.
How to signup to Google Analytics
- Head to Google Analytics
- Select “Sign Up”
- Select “Universal”
- Fill in your newly registered domain details.
- Select “Get Tracking ID”
- Switch “Display Advertiser” support to “On” (We’ll be using this later on)
Get as close as you can with “Industry”. And it doesn’t matter what you select under “Data Sharing”
In Lesson 6 we will be installing a special plugin to your website that will link your Google Analytics account.
For now, just hold tight and keep on trucking with the next lesson.
We’ll start cracking into some powerful stuff next lesson.
You’ll be installing WordPress – the holy grail of website backends.
Click the button below to continue to the next lesson: