What we’re going to cover
After this lesson you’ll have the inside know how for getting an awesome logo for less.
Getting Your Logo Designed
There’s something special about getting your logo created. It takes what may feel like “just an idea” into a business like reality. From business cards to your website, you’ll feel legitimate!
That’s if you’ve got the right logo…as on the flipside, a tacky logo can deteriorate any credibility you may actually deserve. It’s a cruel world!
So what will a top notch logo cost you? That really depends.
In this lesson we’re going to cover three options – one to suit each budget.
NOTE: Regardless of which option you decide to go for, ensure you read the final section of this chapter “How to brief your designer” – as getting this stage wrong can leave things very sour.
Shoe String Budget
1. Fiverr: $5 – $20
If you don’t have a creative bone in your body and are on an ultra tight budget, Fiverr may be for you. For those of you that haven’t used Fiverr before, it’s a remarkable marketplace where you can get an unimaginable variety of things done – all starting at just $5USD! Fortunately for you, one of those services includes getting logos created.
As much as the saying “you get what you pay for” typically holds true in the online world – you really can get lucky on Fiverr.
TIPS: If a Fiverr provider has no ratings but surprisingly good logos in their portfolio, don’t believe them. I only ever use suppliers on Fiverr with perfect on near perfect ratings and will also have a good read of their reviews to ensure they are not fake. You can spot a fake review from a mile away, as they are typically written with very poor english and are a little exaggerated such as: “thank you sir for building me the greatest logo in the universe!”.
Also be sure to check the conditions of what you will receive for your $5. Many suppliers will charge you extra for high resolution copies or for revisions. This is fine, just be sure to confirm the specifics before you get started.
Middle Of The Road
2. Freelancers: $30 – $150
A freelancer is someone with a particular skillset that has opted to work for themselves – not unlike you!
There are lots of great websites that can put you in touch with freelancers, such as Freelancer, Elance and oDesk. You’ll find freelancers with many similar skills as those on Fiverr, yet typically at a much more professional level from both individual freelancers and companies.
So how does it work? Unlike Fiverr, you start by creating a job with all the specifications you need, which includes both the project details and cost expectations. Your project is then open for bidding to the Freelancers. You will then be able to look through their portfolio and discuss the project with them. You can also search for specific freelancers by skillset/rating and invite them to bid.
Which freelance website is best? I have used Elance, Freelancer and oDesk extensively. My personal preference is Freelancer. I like the layout and have always been able to find a well priced, top quality and friendly person to work with.
Keep in mind, as with Fiverr, just because someone has a great portfolio does not necessarily mean that they did the work. Be sure to read their reviews.
3. 99Designs: $299 and up
Now I know what you’re thinking – that seems like big money for a logo…however, you’re not just getting one logo…
So why is 99Designs so good?
With Fiverr you get one person to work on your logo. With Freelancer you will receive a huge amount of pitches and have to choose one provider simply based on their past work. With 99Designs you get 100 or so different designs from a ton of different people and don’t pay a cent until you’re completely satisfied.
You don’t even have to pick right away. After the first round of designs is complete you then shortlist your favourites and can request changes from those designers – from there you then choose a winner and pay up for your beautiful new logo.
I have had quite a number logos designed using this service and have been extremely satisfied every time.
Such a cool concept!
Note: There are a number of different packages available, going all the way up to $1200. A higher prize supposedly attracts better quality designers and more designs. They say the basic plan will bring in only 30 designs, yet each time i’ve had around 100 and have always been extremely happy with the winning design.
Briefing your designer:
Now it’s extremely important to remember that no matter how skilled a designer may be, they can’t read your mind.
The more specific you are with your brief, the better their results.
I will typically find 5 + logos that I really like and also a set of colours. These colours can come from photos, magazines or even references to websites you like.
You should then write a brief blurb about your business and the type of customer you want to attract. E.g. are you looking to work with more affluent, wealthy clientele, or are you going for a rock bottom price saving market. All this information will guide your designer to craft a logo you’ll love.
Size and dimensions:
The size and aspect of your logo is something that is often overlooked. Circular and square logos may look great on some business cards and printed media, yet on websites you’re logo will more often than not sit in the top left hand corner, meaning you should opt for a sideways rectangular shape to ensure the logo doesn’t make your header section too big. 300px wide by 70px high works well for most sites with a top left hand logo placement. Don’t just request that one size though, you’ll want larger versions in the same aspect ratio, e.g. 1200px by 310px or even 2400px by 620px – this will give you flexibility if you want to blow up your logo later – perhaps on the top of the new skyscraper you just purchased : )
Request the logo in “.psd” which is an Adobe Photoshop file – an essential format if you’d like to make changes later on. And also “.png” which is the most widely used format for the web. Be wary of “.jpg” files, as they will have a solid background colour.
Do and don’ts of design:
As with logos used in print publications you want to avoid overly complex patterns that force people to decipher what your brand name is. There is also a common online trend to use pretty cursive fonts. These fonts may be nice if receiving a letter from the Queen, but not if you want people to understand and remember your brand name! If you want to get fancy, ask the designer to create a symbol or icon to go alongside your logo.
Get ready to start enjoying feeling legitimate!Next lesson we’re going to cover “The Anatomy of WordPress”. This is how to tweak your theme options to personalise your site.